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Ameristar Casino in St. Charles will reopen Monday, June 1

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Its portfolio of casinos consists of: Ameristar Casino Hotel Council Bluffs (serving Omaha, Nebraska and southwestern Iowa); Ameristar Casino Resort Spa Black.


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Ameristar Casino to reopen Monday with increased sanitation efforts

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When a computer tracked a frequent player on a slot machine, the manager might send a casino employee over to offer a free meal or to send happy birthday wishes. Land-based facilities at Council Bluffs include the Main Street Pavilion, with restaurants, hotels, family entertainment, and child care center. The controversy over legalized gambling had mixed effects on Ameristar. Neilsen maintained The stock offering funded final construction on the Ameristar Vicksburg casino which opened in February in Vicksburg, Mississippi. In fall Ameristar sought to revive a casino project in South St. Then, copy and paste the text into your bibliography or works cited list.

Ameristar Casinos, Inc. Located on Highway 93 at the border of Idaho, ameristar casino commercial Horseshu and Cactus Pete's thrived on visitors from Idaho, Ameristar casino commercial, Washington, Gold casino mississippi directionsnorthern Californiaand southwestern Canadaas well as on middle-income travelers driving to and from Las Vegas and other points in the ameristar casino commercial United States.

In a joint venture with New Horizon Kids Quest, the Pavilion included a 10, square foot activity center for children, which provided childcare on an hourly basis while parents gambled.

Charles, Missouri, houses the Ameristar Casino St. In December Ameristar signed an agreement with Players Network to provide a closed circuit television network for its hotel patrons in Council Bluffs.

Louis Post-Dispatch, October 11,p. The 42, square foot casino included 1, slot machines, sports book keno, a bingo hall with seats, and 25 table games, for roulette, blackjack, poker, and craps. In July the company began construction to add a third floor gaming deck to the Ameristar II riverboat at Council Bluffs, as well as land-based entertainment and parking facilities.

Ameristar planned a complete destination resort and entertainment center for the region, ameristar casino commercial in the architecture of a late s rivertown much like Council Bluffs itself.

The stock offering funded final construction on the Ameristar Vicksburg casino, which opened in February in Vicksburg, Mississippi. In June the company completed a hotel in Vicksburg.

The tourist traffic in this area involved passers by on Interstate 20 and visitors to Vicksburg National Military Park. Gaming included poker, blackjack, roulette, craps, and over 1, slot machines.

The Center Sports Bar featured 19 televisions with flat plasma screens, 40 inches by 20 inches, state-of-the-art technology for viewing sporting events as well as promotions. The Ameristar Vicksburg is a dockside casino in the style of an s riverboat located on the Mississippi River in Vicksburg, Mississippi.

The 35, square foot dock-side casino, permanently anchored on the Mississippi River, 45 miles west of Jackson, included four bars, two restaurants, a cabaret, and a showroom, ameristar casino commercial well as a restaurant on the bluff overlooking the casino, the Employment orillia casino rama Point River Restaurant.

The proliferation of gambling casinos increased competition as well as opportunities for Ameristar. The personalized cards, inserted into the slot machines, provided the casino with information as to which machines regular customers preferred, and the amount of time and money spent at each machine.

In addition to 1, slot machines, gaming activities included craps, blackjack, roulette, Caribbean stud, Spanish ameristar casino commercial, Pai Gow, 21 Madness, ameristar casino commercial Let it Ride.

Craig Neilsen became president inand ultimately sole owner of the corporation inwhich included both properties by that time. The 35,square-foot dockside casino, permanently anchored on the Mississippi River, 45 miles west of Jackson, included four bars, two restaurants, a cabaret, and a showroom, as well as a restaurant on the bluff overlooking the casino, the Delta Point River Restaurant.

A new marketing strategy included "slot club cards" which strengthened Cactus Pete's repeat-customer base. With the proliferation of legalized gambling in the early s, Neilsen sought to expand his casino operations outside of Nevada. A legal requirement for the riverboat casino involved two-hour cruises a minimum of days during the excursion season, from April 1 to October Ameristar opened the Main Street Pavilion on the land adjacent to the riverboat dock in June The 68, square foot Pavilion featured a main street designed in the style of the Victorian era, with restaurants and a variety of entertainment choices for children and adults. The amount of a customer's game play determined what free gift a customer might acquire, such as a free meal, free T-shirt, or free hotel stay. Ameristar responded by upgrading the slot machines to state-of-the-art equipment, with touch screens and color and sound effects, by remodeling the 3, square foot Horseshu casino, and by increasing its marketing efforts. Credit problems related to the acquisition of Gem Gaming delayed the opening of The Reserve until February , but thereafter, Ameristar relocated its corporate offices from Twin Falls, Idaho, to Las Vegas in conjunction with entry into the Las Vegas market. As part of the deal, Futuresouth, a local group of business people, maintained some interest in the casino project, giving Ameristar some initial political strength over its competitors. Ameristar expected citizens to place a revised version of the referendum on the ballot in However, local concerns about gambling may have assisted the Ameristar Council Bluffs as the Iowa Racing and Gaming Commission regulated the number of gaming licenses to those already existing in , thus eliminating any possibility of new competition without first overturning the regulation. AC Food Services, Inc. Exotic murals covered the exterior of the building, while monkey gargoyles perched on the hotel towers and replicas of elephant tusks bracketed the sign feet tall. With the proliferation of legalization gambling in the early s, Neilsen sought to expand his casino operations outside of Nevada. That company had begun construction on The Reserve casino in Henderson, Nevada, then a fast-growing suburb of Las Vegas and one of the fastest growing suburbs of the United States. Louis Post-Dispatch, November 1, , p. Specifically, the casinos in Jackpot experienced competition from Native American casinos which opened in Pocatello, Idaho, western Washington, and northeastern Oregon, as well as from casinos in Alberta, Canada, which sought to attract customers from the same geographical areas, the northwestern states and southwestern Canada. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia. In Ameristar obtained one of three gaming licenses to operate a riverboat casino in Council Bluffs, Iowa, on the Missouri River. The Main Street Pavilion also included a room hotel, with panoramic views of the Missouri River, which opened in November after a five-month delay. Cite this article Pick a style below, and copy the text for your bibliography. Marketing targeted local residents of the Henderson-Green Valley suburbs. New amenities included a sports and keno lounge, the Bristlecone Emporium gift shop, the Ruby Mountain Ballroom, and an Olympic-sized swimming pool. Future expansion on the acre property would involve additional hotel towers, multi-level parking, and additional restaurants and bars. Craig Neilsen became president in , and became sole owner of the corporation in , which included both properties by that time. The company signed a letter of intent with Futuresouth Inc. Edwards, John G. Ameristar intensified its marketing efforts, adding cash back opportunities for frequent players, and improved its operating margins, particularly in the area of food service. On the high desert plateau of Jackpot Nevada, the Horseshu Hotel and Casino provides gambling entertainment in a rustic, western setting, while Cactus Pete's Resort and Casino offers a desert theme. The Players Network programs included instruction on casino gaming, sports and racing events, entertainment, and promotions and events at the casino-hotel property. A public offering of stock in the fall of coincided with Ameristar Casinos' incorporation. The room, limited service hotel opened in March , with an enclosed, climate controlled walkway to the Main Street Pavilion. Louis Post-Dispatch, August 25, , p. As the casino industry became more competitive and market-oriented in the s, Craig Neilsen adapted. Ameristar expanded hotel facilities adjacent to its casinos in Mississippi and Iowa. Louis Post-Dispatch, October 18, , p. A Mississippi referendum to amend the state constitution to halt legalized gambling would have closed the Ameristar Vicksburg, but a state judge found the referendum invalid due to a mistake in its filing. May 23, Retrieved May 23, from Encyclopedia. Revenues increased Ameristar maintained a leading position, however. The death of one of Cactus Pete's shareholders led to a change in ownership in , with the addition of three new shareholders. Table games, such as poker, blackjack, craps, and roulette were added at both properties over the years. The foot long and 98 foot wide riverboat casino encompassed 40, square feet on two levels, with high ceilings to create the grand, spacious atmosphere of a land-based casino. Ameristar increased the number of slot machines to 1, and the number of game tables to 51, and added 18 state-of-the-art video poker and video reel slot machines. The Reserve casino and hotel featured colorful murals, artificial aica trees, jungle sounds, and hand carved statues of large animals, such as elephants and giraffes, with some statues designed as encasements for slot machines. Louis County, along the Mississippi River in Missouri. A public offering of stock in Fall coincided with incorporation as Ameristar Casinos. Advertising for the The Reserve amplified the African safari theme. Louis Post-Dispatch, October 25, , p. The grand opening celebration in November included a traditional boat launching ceremony, with a christening and champagne toast. The expansion increased the size of the river-boat casino to 37, square feet, with a capacity for 2, people, making it the largest riverboat casino in Iowa. The casino and hotel also attracted travelers along Lake Mead Parkway, with new road construction expected to increase traffic near the casino. The eight-story, room hotel included a presidential suite, four luxury suites, and 16 king spa suites. Ameristar maintained strong market positions at its casinos outside Nevada. Louis Post-Dispatch, August 24, , p. Ameristar redesigned the project to elaborate on the African safari theme, to allow for more gambling space, and to enable possible expansion in the future. Ameristar expected the project to include restaurants, meeting facilities, ample parking; it would be structured to enable future expansion of the casino and additional amenities. The two tiny casinos prospered on the "grind," casino lingo for obtaining small profits from a large volume of customers who play slot machines, rather than on high stakes gamblers. When a computer has tracked a frequent player on a slot machine, the manager might send a casino employee over to offer a free meal or to send happy birthday wishes. The project included acquisition of 18 acres across from the dock for future development and a acre mobile home park to provide housing rentals for employees and other local residents. The two gambling sites slowly expanded over the years, beginning with the room Desert Inn Motel at Cactus Pete's in Then, in , the Horseshu came under the direction of Cactus Pete's. Personal information obtained when players signed up for a club card allowed casino managers to add a personal touch to customer retention. When one of the new shareholders, Ray Neilsen, of Neilsen and Miller Construction, which had contracted work on the properties, died in , his wife Gwen inherited Neilsen's shares, while his son Craig became involved in the daily operation of Cactus Pete's. Visitors had access to the riverboat via an enclosed ramp from the Pavilion. Local residents and residents from eastern Louisiana provided a more regular customer base. In an increasingly market-driven industry, free food and drink were no longer sufficient to attract customers. Before the town of Jackpot, Nevada, had a name, Don French and "Cactus Pete" Piersanti moved their slot machine gaming operations to the high desert plateau from Idaho. The center accommodated children for up to five days with hours of operation from a. Revenues at Council Bluffs increased steadily with growth in the gaming market there.